Does anyone know what happens 9 months after a new Apple device is released? Ok, me neither but I have a theory.
Last week I had the opportunity to hang with some of the brightest minds in the Advertising, Accounting, Legal, and IT industries. This was the first “Verasage Fellows and Friends” event since the passing of Steve Jobs, so you can imagine with a group of innovators, Apple was top of mind. We discussed how Apple creates over $6k per sq ft in each location, compared to Tiffany’s $3k or JC Penney’s $150. We rattled off some more amazing figures but it wasn’t until we began talking about Apple’s attention to detail that I became emotionally connected. More specifically, the experience of opening a new Apple product. I am torn between the beautiful box and that damn cute card that awaits me, reminding me to enjoy. Enjoy. Itsmagic delivered on a business card.
That’s deep folks.
I will admit when I open a Apple product, I get the goosies. The pleasure/comfort part of my brain is firing and it feels good. And I know I am not alone; I am not alone because Apple activates hundreds of thousands of devices a month and delivers the goosies to all those people. Now lets take it one step further. What if I said I believe the pleasure sensation felt from opening a new Apple product had direct correlation to sex. Could you deny it? Would you deny it? Just remember the feeling when you opened that iPad. Yes, one could argue, “Chris, thats like saying a purchase from L.L. Bean could start a baby boom.” And I would call you a bozo. The sacred experience begins when you are holding the shrink-wrapped box. Then comes the unwrapping, followed by the opening. Finally your product and that damn cute card.
So yes, I believe 9 months after Apple releases a new product we experience an influx of newborns.
Did I mention my wife got a iphone yesterday, enjoy.
